Services

Six disciplines, orchestrated into one campaign matrix.

Campaign Matrix is a full-service marketing agency in Singapore delivering brand strategy, paid media, SEO, creative production, marketing automation and analytics as integrated client campaigns — professional services for brands, not software you subscribe to and not a training course.

Our Singapore CBD studio works on quarterly retainers and defined project scopes. Indicative SGD ranges below reflect typical engagements for SME and scale-up brands in the APAC market. Every proposal is tailored after a campaign review — outcomes depend on budget, market and product; we never guarantee rankings, leads or ROI.

Media dashboard showing paid media performance across channels at Campaign Matrix
01

Brand Strategy & Positioning

We begin every engagement with brand strategy that gives your integrated campaign a clear reason to exist. Our senior strategists map your competitive landscape, define audience targeting and craft positioning that travels across paid media, SEO, content marketing and social media without dilution. For Singapore and APAC brands entering new markets or refreshing an established identity, we produce a growth roadmap and go-to-market plan that connects brand-to-demand across the funnel. Deliverables include messaging frameworks, channel prioritisation and a measurement framework aligned to your KPIs — so media buying and creative production serve a single narrative. This is agency craft, not a downloadable template or accredited course. We work alongside your marketing team in focused workshops at our Raffles Place studio, translating commercial goals into a campaign architecture you can run for quarters, not weeks.

From S$8,000 / project
02

Paid Media — Search & Social

Our paid media desk manages Google Ads, Meta, LinkedIn and TikTok with disciplined media buying and programmatic buying where appropriate. We structure campaigns around funnel stages — awareness, consideration and conversion — with audience targeting informed by analytics and A/B testing. Search campaigns cover branded and non-branded terms; paid social includes creative testing across formats. As a performance marketing agency, we optimise toward measurable results and report spend efficiency honestly in your marketing dashboard. We do not promise guaranteed rankings or cost-per-lead floors; outcomes depend on budget, market conditions and creative quality. Ad accounts remain in your name. Typical retainers include weekly bid management, creative rotation and fortnightly reporting cadence with your marketing lead.

From S$5,500 / month
03

SEO & Content Marketing

Search visibility is a long-term discipline, not a guarantee. Our SEO and content marketing team audits technical health, maps keyword opportunities and produces editorial content that supports your integrated campaign matrix. We align on-page optimisation, internal linking and content calendars with paid media and social media so organic and paid channels reinforce each other. For Singapore brands competing in crowded categories, we focus on topics where you can credibly win — not vanity keywords with impossible competition. Content marketing deliverables include blog articles, landing page copy, guides and email nurture sequences. We track rankings and organic traffic in your marketing dashboard, framing progress with honest ROI framing. We improve visibility through sound methods and reporting — we do not guarantee #1 Google positions or specific traffic volumes.

From S$4,800 / month
04

Creative & Campaign Production

Creative production is where strategy becomes visible. Our in-house team produces campaign creative, ad assets, social content and brand collateral tuned for each channel in your media plan. From static display to short-form video for TikTok and Meta, we maintain a consistent visual language rooted in your brand strategy. Creative reviews happen in our Singapore CBD studio with direct feedback loops to the paid media desk — so what we test in market reflects what audiences actually respond to. We run structured creative testing cycles: hypothesis, launch, measure, iterate. This is professional campaign production for client brands, not stock templates or AI-generated filler. Deliverables scale from a single launch sprint to always-on campaign support under a quarterly retainer. Past performance of creative variants is reported as illustrative data, never as a promise of future conversion rates.

From S$6,200 / project
05

Marketing Automation & CRM / Email

Leads earned through paid media and SEO deserve a nurture path. We design marketing automation flows, email / CRM marketing sequences and lead-scoring logic that move prospects through your funnel with relevant messaging at each stage. Whether you use HubSpot, Mailchimp, Klaviyo or a custom CRM, we integrate automation with your existing stack and train your team on maintenance. Automation supports conversion optimisation by testing subject lines, send times and content blocks through A/B testing. Our approach treats email as a channel within the campaign matrix — coordinated with paid social retargeting and sales follow-up, not isolated batch sends. Setup projects include audit, flow design, copywriting and QA. Ongoing retainers cover optimisation, list hygiene and reporting alongside your broader integrated campaign. We do not guarantee lead volumes or sales from email alone.

From S$3,900 / month
06

Analytics, Reporting & Conversion Optimisation

Measurement closes the loop on every client campaign. We build marketing dashboards that consolidate Google Ads, Meta, analytics and CRM data into a single view your team can trust. Our reporting cadence — typically fortnightly or monthly — covers KPIs, spend pacing, funnel conversion and ROI framing in plain language. Conversion optimisation includes landing page audits, heatmap review, form optimisation and structured A/B testing on key pages. We identify friction in the user journey and recommend changes backed by data, not opinion. For scale-ups entering the APAC market, we establish attribution models appropriate to your maturity — from last-click to blended views as volume grows. Analytics is how we stay results-oriented without overpromising: we show what happened, why we think it happened, and what we will test next. No guaranteed uplift percentages — just honest, senior-level analysis.

From S$3,200 / month
Creative review session for campaign assets at Campaign Matrix Singapore
Campaign Matrix studio in the evening at Battery Road Singapore
Campaign Matrix delivers marketing and advertising services for client brands. Indicative pricing is not a binding quote. We do not guarantee specific rankings, leads, sales or return on investment. Outcomes depend on budget, market, product and competition.
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