Work

Selected engagements from our Singapore studio.

These anonymised case studies illustrate how Campaign Matrix plans and runs integrated client campaigns for brands across Singapore and the APAC market. Metrics reflect past work and are not promises of future performance.

Workshop with a Singapore fintech scale-up planning paid media and content marketing

Fintech · Scale-up · Singapore

Integrated demand generation for a Singapore fintech scale-up

A Series B fintech company needed a full-service agency partner to unify brand strategy, Google Ads, LinkedIn paid social and content marketing under one campaign matrix. We mapped a brand-to-demand funnel, built a media plan with audience targeting by job title and company size, and launched creative production for thought-leadership and product-led ads.

Over six months, qualified lead volume improved and cost-per-lead stabilised as we optimised through A/B testing and conversion optimisation on landing pages. Reporting cadence: fortnightly KPI reviews with the client's marketing manager. These results are illustrative of past work — not guaranteed for other clients or markets.

Channels: Google Ads, LinkedIn, SEO, content marketing, marketing automation

F&B · Regional · APAC

Always-on paid social for a regional F&B brand

A regional food and beverage brand operating across Singapore and Malaysia engaged Campaign Matrix for performance marketing across Meta and TikTok. We developed a creative testing programme — rotating ad formats weekly — and managed media buying with strict spend pacing aligned to seasonal promotions.

Our analytics team built a marketing dashboard tracking ROAS, footfall proxy metrics and social engagement. Conversion optimisation on offer landing pages included form simplification and headline A/B testing. The client retained full ad account ownership throughout the quarterly retainer.

Channels: Meta, TikTok, creative production, CRO, analytics

B2B · SME · Singapore CBD

Go-to-market launch for a professional services SME

A professional services firm entering the Singapore market needed a defined project scope covering brand strategy, website SEO, Google Ads and email / CRM marketing. We delivered positioning workshops, a 90-day growth roadmap and an integrated campaign launch within four weeks of onboarding.

Paid search targeted high-intent keywords while content marketing established topical authority. Marketing automation nurtured form submissions through a three-step email sequence. The engagement transitioned to a monthly retainer after the launch sprint. Outcomes varied by keyword competition — we reported honestly and adjusted the media plan accordingly.

Channels: Brand strategy, SEO, Google Ads, email marketing, analytics

Retail · Scale-up

Full-funnel campaign for a D2C retail scale-up

A direct-to-consumer retail brand scaling across the APAC market required programmatic buying, Meta retargeting and influencer-adjacent creative production. We orchestrated channels into a single measurement framework with KPIs tied to revenue proxy metrics in their ecommerce analytics.

Social media content calendars aligned with paid social bursts. Our senior strategists ran monthly reporting sessions with the founder and performance marketing lead, framing ROI without overpromising. Past campaign efficiency improved over two quarters — results depend on product, pricing and market conditions.

Channels: Meta, programmatic, creative production, social media, CRO

Healthcare · Compliance-sensitive

Content-led SEO and paid search for a healthcare-adjacent brand

A healthcare-adjacent brand with strict compliance requirements needed an agency that could balance SEO, content marketing and Google Ads without risky claims. We built an editorial calendar reviewed by their legal team, optimised landing pages for conversion, and managed search campaigns with conservative ad copy.

Organic visibility grew steadily over twelve months through technical SEO and content marketing — we never promised specific rankings. Paid media supplemented organic during product launch windows. All metrics were reported through a shared marketing dashboard with PDPA-compliant data handling.

Channels: SEO, content marketing, Google Ads, analytics, CRO

All case studies use anonymised or composite descriptions to protect client confidentiality. Metrics and outcomes reflect past engagements and are illustrative — not guarantees of future rankings, leads, sales or ROI. Campaign Matrix does not fabricate named brand partnerships or display unauthorised logos.

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